Do Men Wear Makeup I Other Countries

Story highlights

• Men'south beauty and fashion products take been outpacing women's since 2010
• Men using makeup products is somewhat normalized in South Korea

(CNN)A youthful male model rubs moisturizer betwixt his palms. He so applies it to his face up, pats on some tinted moisturiser, dots concealer nether his optics and buffs on pulverization to set.

As simple as that, ASOS, the Great britain-based online fashion retailer, presents its training tutorial "How to do natural make-upwards for men." The video has clustered more than 750,000 views on Facebook.

This step-by-step is very unlike from those demonstrated by male makeup artists such as Patrick Simondac and Manny Gutierrez, who have gained fame and attracted followers in the millions.

Distinct from the full-faced makeup looks that these "dazzler boys" showcase, everyday makeup routines are starting to become attractive to male consumers globally, especially in regions such as the Us and Europe.

Virtually one-half of UK men used facial skincare products as part of their daily routine, and 59% agreed that appearance is very of import, according to a 2016 survey by consultancy group Mintel.

The growth of men's beauty and mode products has been outpacing those of women's since 2010, says market enquiry company Euromonitor, suggesting that men are increasingly becoming interested in shaping their ain advent.

"Regardless of generation or historic period, these days, men are invested in their appearance to some degree," said Brendan Gough, professor of social psychology at Leeds Beckett University. He has been researching the beliefs of men in the UK for over two decades and says attitudes toward appearance have changed dramatically.

"Not then many years ago, moisturizer was taboo, and information technology'due south now commonplace," Gough explained. "Makeup is one of the last bastions of femininity that men are encroaching upon," alongside other areas traditionally dominated by women, such as cooking and child care.

Yet the manner in which men talk well-nigh using corrective products is very different. "They go far very distinct from how women use makeup," Gough said.

Practical, businesslike -- and masculine

Garrett Munce, director of grooming at GQ United states, frames men'south apply of makeup equally practical and pragmatic.

"I recollect that the average guy who'south considering using cosmetics or does employ cosmetics, information technology's really an enhancement or some sort of camouflage to cover up something that they're unhappy with," Munce said.

Based on his knowledge of the male person consumer, Munce suggests that guys will well-nigh likely pick up a concealer to cover up a blotch or try foundation to even out skin tone rather than use an eyeshadow palette.

Almost men are non using makeup to radically transform how they await but to transform how they feel, said David Yi, founder of men's beauty site Very Skillful Light.

Yi finds confidence through his use of cosmetics.

"I love makeup, and I love the way information technology makes me feel. It makes me feel more powerful and sexy and masculine," said Yi, who incorporates products such equally foundations, BB (beauty balm) creams and lip tints into his daily routine to accentuate his favorite features.

"I think masculinity is all virtually feeling confident, all about being your best self, all about your authentic self and feeling comfortable with who you lot are," he said. For Yi, makeup can provide this comfort.

Simply this feeling is not unanimous among all men - yet.

A Mintel survey found that 42% of Britain men agreed that doing anything beyond making sure you're clean is unnecessary. "It's non something that's piece of cake for guys to admit that they use," Munce, said highlighting the stigma attached to a man's use of cosmetics.

In contrast, Yi experiences a very different reception when in S Korea.

South Korea: Skincare, not makeup

As a Korean-American who spends a considerable amount of his fourth dimension in Seoul, Yi has institute that men using makeup products is somewhat normalized at that place. "Information technology's not looked down upon that guys desire to look beautiful or take care of their skin" in South Korea, he said. "Rather, it'southward expected."

Yi has found that confront makeup is not tied to femininity in S Korea in the same manner it is in the United States, making information technology more acceptable for men to apply. "I think in the E, things similar foundations and BB creams and cushion compacts are non fifty-fifty considered makeup. It's considered skincare," he remarked.

Skincare regimes that tin can include foundation-similar products take been prevalent amongst young S Korean men since 2000, said Dr Jo Elfving-Hwang, associate professor of Korean studies at the Academy of Western Australia.

South Korean men have become the tiptop per capita spenders on skincare products globally, according to Euromonitor. The market enquiry group reports that betwixt 2010 and 2016, the marketplace for men's skincare increased in Due south Korea by 80%, and men spend $26.xc per person per twelvemonth on skincare products.

"These days, it'south a pretty accepted practice. It'southward kind of common sense that you lot would invest in yourself and your skin," Elfving-Hwang said. But based on her inquiry, this tendency was most relevant to urban men in their 20s and 30s.

Social attitudes toward what men should look like or how they should act vary across contexts, Elfving-Hwang believes. "Masculinity and femininity are always historically and culturally contingent." They travel, she added, and the ideal of the beautifully clean-cut Korean pop star human being has become popular in Communist china and Nippon.

Although men in Korea may not feel comfortable enough to discuss beauty practices completely openly, in contemporary Korean culture, there is a "lack of anxiety virtually the masculinity of the trunk that decides to engage with cosmetics," Elfving-Hwang said. This breaks from older generations' understanding of beauty, she said.

Development in the West

Despite negativity attached to men using make upwards in North America, the realms of beauty and gender are evolving.

"Across social media, there's more experimentation with gender; it's more fluid," Gough said. He suggested that younger generations of men are being exposed to office models who don't fit the traditional mold of masculinity.

And every bit understandings of gender change, the distinction between male person and female training markets is becoming less clear-cut.

In South Korea, Euromonitor highlight a slowing growth in male training sales, due to consumers changing focus away from male person-targeted products. Parts of the beauty industry are responding to this shift, with lines such ASOS Confront + Body defined as gender neutral and marketed using models of various genders in promotional materials.

The definitions of gender are changing footstep by footstep.

But for now, the reality of selling cosmetics to men relies on planting them in a familiar category: ane that is their ain, carve up from women and femininity.

Source: https://www.cnn.com/2018/03/14/health/makeup-skincare-male-masculinity-intl/index.html

Posted by: julianfrowleall.blogspot.com

Share this post